Digital   Marketing

The role involves creating and managing high-quality content across multiple platforms, including blogs, videos, and social media. This includes optimizing content for search engine visibility to increase organic traffic and improve search rankings.

PPC and social media specialists handle content creation, community management, engagement strategies, and performance analysis to boost brand awareness and audience interaction. They create social media strategies and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads). They also ensure paid ads are effective, targeting the right audience, and delivering measurable results like increased traffic, conversions, and sales.

UX/UI Designer,Conversion Rate Optimization (CRO) Specialist, E-commerce Specialist, and

Digital Analytics Specialists are responsible for designing user-friendly websites and apps that enhance user experience, analyze user behavior and conduct A/B testing to improve conversion rates.

On the other hand, they optimize e-commerce platforms to drive sales and improve the customer’s journey.

Email Marketing & Automation Specialists develop and manage email marketing campaigns to nurture leads and retain customers. They analyze email performance data and adjust strategies for better engagement.

In addition, they implement and optimize marketing automation tools to streamline processes.

Finally, they create personalized content for automated workflows and drip campaigns.